There is no point in building a website unless there are visitors coming in.
A major source of traffic for most sites on the Internet is search engines like
Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine
friendly site, you will be able to rank easily in search engines and obtain more
visitors.
Major search engines use programs called crawlers or robots to index websites
to list on their search result pages. They follow links to a page, reads the
content of the page and record it in their own database, pulling up the listing
as people search for it.
If you want to make your site indexed easily, you should avoid using frames
on your website. Frames will only confuse search engine robots and they might
even abandon your site because of that. Moreover, frames make it difficult for
users to bookmark a specific page on your site without using long, complicated
scripts.
Do not present important information in Flash movies or in images. Search
engine robots can only read text on your source code so if you present important
words in Flash movies and images rather than textual form, your search engine
ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search
engine robots know at first glance what that particular page is about and
whether or not to index it. By using meta tags, you are making the search engine
robot's job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style
Sheets) instead because they are more effective and efficient. By using CSS, you
can eliminate redundant HTML tags and make your pages much lighter and faster to
load.
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Stepping forward in Electronic Journalism...
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